Promotional Film

There is a need for Extension professionals to show clientele the benefits of their program. This article shares how promotional film are one way of reaching audiences online. An example is given on how a promotional film has been used and developed using iMovie software. Tips are offered for how professionals can create a promotional film and share it with audiences. This communication can occur through websites, video sharing sites, and social networking sites. By having promotional film pieces accessible on the Web, clientele can be targeted or may even stumble upon the information when searching for a particular topic. Before you begin creating your video, there are some tricks and tips to use to ensure the final product will be user friendly. Case and Hino (2010) recommend using a "hook" to pull the viewer in, which will lead to them wanting more information on a topic. In addition, other tips can be considered when developing a successful promotional film. Using promotional film may help the professional meet the need of audiences from diverse geographic, social, and economic environments. Information is able to be accessed and shared at any time during the day, and professionals are able to meet the needs of online learners.


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